Cherish Life Defends its Federal Election Campaign as Truthful & Accurate, Amidst Labor’s Labelling it “Lies”

Cherish Life Defends its Federal Election Campaign as Truthful & Accurate, Amidst Labor’s Labelling it “Lies”

Cherish Life has criticised federal Labor for slurring its federal election Put Labor Last campaign as “lies”.


The Guardian,  “Labor condemns anti-abortion group's claims 'babies will die under Shorten government'”, 9 May, 2019

The Blue Mountains Gazette, “Queensland anti-abortion group targets Labor in Macquarie”, 13 May

The Feed, SBS, “The Worst of Election Material”, 25 May

Sky News, Husic points to misrepresentation of abortion policy for Labor vote loss, 30 May

SMH/ Sun-Herald, "Labor women bracing to defend party abortion platform", 2 June 2019  

“For Labor say our campaign was built on ‘baseless lies’ is a lie itself, and offensive.” Ms Teeshan Johnson, executive director of Cherish Life Queensland said.

“Our messaging and campaign was truthful.

“All our advertising (TV, radio, print & digital), which contained the same messaging as our flyers, passed teams of independent lawyers at the various media outlets, as we were able to prove every statement.

  • Our campaign TV ad obtained CAD approval and was given a G rating for free-to-air TV - it  subsequently aired on Channel 7 and Channel 10 WIN,
  • Our campaign radio ad played on several ARN and Grand Brothers radio stations,
  • Our newspaper ads were printed in 8 different News Corp papers, and one Seven West Media paper; and
  • Our digital media ads featured on News Corp platforms in Qld.


“Labor is evidently angry they lost the election, but this doesn’t excuse them lashing out at us. They need to take responsibility for their own policies.

“Such an extreme abortion agenda was always going to cost Labor - letting voters know the facts of a party’s radical abortion plans is part of Cherish Life’s duty as a pro-life organisation.

“If Labor want us to leave them alone they need to change their commitment to radical abortion reform. The hijacking of a once noble political party by the abortion lobby is one of Australia’s great political tragedies.” Ms Johnson said.


Appendix: Proof of Messaging Statements

  1. “More babies would die under a Bill Shorten Labor Government” and “More babies would die under Labor.”

When the Victorian Labor government passed the Abortion Reform Act (2008), which effectively legalised abortion up to birth for any reason, it led to an average annual increase of 39% increase in late-term (post 20 weeks gestation) terminations [including a full-term healthy baby of a healthy woman in 2011 (refer to table on page 162)]. It is logical that removing all restraints to abortion in other states and territories would also lead to an increase in late-term abortions.

  1. “Federal Labor has an extreme late-term abortion agenda” & “Abortion would be legal until birth for any reason, around Australia.”

Catherine King MP and Tanya Plibersek MP, who crafted federal Labor’s abortion policy, are on record as saying some of the intent of Labor’s federal election 2019 abortion policy was to improve access to abortion around Australia as well as "fix" the “patchwork ofinconsistent [abortion] laws” (i.e. standardise abortion laws) across Australia. Australia’s abortion laws are different from state to state – the states/ territories with the most permissible laws being ACT followed by Victoria and Qld.  These three states have legalised late-term abortion, up to birth, for any reason. Given the two initiatives of (i) wanting to standardise abortion laws across Australia and (ii) wanting to increase abortion access around Australia, other states and territories would have been pressured to implement abortion laws / abortion access modelled on ACT’s laws or those of Victoria/Qld.

  1. “Free abortions at public hospitals”

Labor made it crystal clear they would pressure states, through the threat of withholding commonwealth health funding, to fully decriminalise abortion (NSW / SA), improve access to abortion and to provide funding for “free” abortions at taxpayer-funded hospitals.

  1. “More women would be harmed under Labor”

The physical and psychological risks of abortion to women are well-documented in numerous studies from around the world. Just one tragic statistic is that a woman who has had an abortion is 6 times more likely to commit suicide.

  1. “If Labor wins it will be a public health disaster”

Given points 1-4, it’s clear such an extreme federal government-imposed abortion regime would have been a public health disaster, including putting extra pressure on our already busy hospitals.

More sources can be found at For details on the national Put Labor Last campaign, please see our previous media release.