Pro-life ad campaign launched to defeat abortion bills

Cherish Life Queensland has launched a multi-media advertising campaign to urge voters to contact their state MPs to ask them to vote against the abortion decriminalisation bills before Parliament.

The private member’s bills moved by Independent Cairns MP Rob Pyne last year will be debated on 1 March.

Newspaper advertisements were published today (Tuesday, 14 February) in The Courier-Mail, and four regional daily papers, Gold Coast Bulletin, Sunshine Coast Daily, Cairns Post and Daily Mercury in Mackay.

The ad alerted the public to the fact that the new laws have no effective time limits on abortion, no safeguards for women (such as requirements for independent counselling and a cooling-off period) and would allow abortion for any reason, even gender selection.

It also will be published in 10 local weekly newspapers in the Brisbane region over the next two weeks. A copy of the newspaper ad is here. (click for PDF version)

A two week radio campaign on stations in Brisbane, Gold Coast, Sunshine Coast, Mackay and Cairns also has commenced.

One radio ad explains that “this new law would allow the abortion of an entirely healthy baby of an entirely healthy woman” and says “it’s time to draw the line on abortion.”

Another radio ad on gender selection abortion says: “She’s a healthy baby, full of life and ready to take on the world. But it’s a world she’ll never see… Because she’s a girl. And some parents don’t want girls.”

Listen to the main radio advertisement. 


Cherish Life also has started letterboxing flyers and using targeted local online ads on Facebook to alert voters in 14 marginal state electorates about these extreme bills, asking them to tell their MPs to vote No.

An example of one of the local letterbox flyers is below:

letterbox flyer sample

Following is an example of one of the targeted local online ads on Facebook: 

Cherish Life president Julie Borger said MPs needed to be aware that their constituents would be watching very closely as to how they would vote on the two abortion bills before State Parliament.

“Queenslanders don’t want more abortions,” she said.

She said recent Galaxy research showed that there would be a potential average 6% swing against MPs who voted to legalise abortion. The poll showed 84% of Queenslanders believed abortion harms women’s health and 85% opposed late-term abortions past 20 weeks.

“Abortion is a real vote changer and electors will dispense with any party loyalty to remove MPs who would bring in these extreme laws. This will be a big issue in the run-up to the next election and Cherish Life will be campaigning hard to let electors know how their MPs voted,” Mrs Borger said.

“At the last election both major parties said they would not touch the abortion laws, yet both parties are now giving their MPs a conscience vote so they can go against their election promises. With trust in the political system waning, breaking such a major promise won’t go down well with Queensland voters.

“Cherish Life has been defending the right to life of the unborn in Queensland for more than 45 years and our members are prepared to fight very hard to stand up for those innocent unborn Queenslanders who can’t speak for themselves.”

For further information contact:

Chris Da Silva
Director of Marketing & Communications
Cherish Life Qld
Email [email protected]
Mobile: 0433 775 429

Julie Borger
Cherish Life Qld
Email [email protected]
Mobile 0412 692 343